Conduit Commerce
For independent retailers and designers

Sell everything your suppliers make. Stock none of it.

Conduit builds an online storefront in your brand, fills it with live products from the furniture, rug, and flooring suppliers you already sell, and has them deliver straight to your customer's door.

Upholstery supplier Rug house Lighting maker
yourshowroom.com
Your Showroom LivingDiningRugsLighting
Three-seat sofa
Hand-knotted rug
Brass pendant
White oak plank
Lounge chair
Console table
New order on your siteSent to the supplier. Ships to their door.
Sofas Rugs Hardwood Lighting Dining Bedroom Outdoor Decor
$150M in sales facilitated for distributors and retailers in 2024
100s of high-end suppliers ready to connect to your storefront
2 weeks from kickoff to a draft of your site
Furniture lines on Conduit storefronts
BernhardtFour HandsHooker FurnitureCaracoleUttermostTheodore AlexanderUniversal FurnitureMichael AminiStark CarpetClassic HomeKincaidAmerican Drew
Chelsea HouseWildwoodMaitland-SmithSarreidWorlds AwaySchonbekFurniture ClassicsInnovation LivingLuontoKalalouForty WestHiEnd Accents
How it works

Three steps from showroom floor to every front door.

01

We build your storefront

Conduit designs and builds an online store in your brand: your fonts, your colors, your name on the door. A full site, or a storefront that links from the one you have.

02

Your suppliers flow in

Live products, inventory, and availability from the suppliers you're authorized to sell. Designers and customers see what's in stock and price it out on your site.

03

They order. Your supplier delivers.

Customers pay online in full. The supplier fulfills straight to their doorstep, and you collect on every sale you originate.

The catalog

Every product reviewed before it reaches your site.

Supplier data arrives messy. We sort every piece into your categories, confirm the details your customers ask about, and match every variant to the right image. One missing photo never holds up the rest of the catalog.

Three-seat sofa
Brand
Dimensions
Materials and finish
Variant images
Availability
Lead time
What you get

One live catalog, everywhere you sell.

Consumer site

Your branded storefront, open to every shopper who finds you online.

Trade portal

Password-protected logins and separate pricing tiers for your designers and trade accounts.

Showroom catalog

The same live catalog on an iPad on your floor, so a sale never stops at what's on display.

Point of sale

POS setup that ties the counter, the floor, and the site to one set of products.

How you get paid

You originate the sale. You keep the spread.

Your customer pays your price. Your supplier is paid wholesale and ships the order. What sits between the two is yours, on inventory you never had to buy.

One orderIllustrative example
Customer pays on your site$2,400
Supplier paid wholesale, ships direct$1,440
Conduit, 5% of the sale$120
You keep$840
Onboarding

Live in weeks, not seasons.

Day oneKickoffWe start design and build the same day.
This weekSupplier introductionsYou connect us with the suppliers you sell.
Next weekSite designYour first look, and your early feedback.
Two weeksDraft site liveA working storefront you can click through.
Next four weeksSupplier integrationsCatalogs come online, one supplier after another.

Conduit was started to empower independent retailers and designers to compete in e-commerce.

What retailers ask us first.

Which suppliers can I sell?

Start with the ones you already hold an authorized e-commerce account with. We connect to them, and add more as you open new lines.

Do I have to replace my website?

No. We can build the full site, home page and all, or add a storefront that links out from your current one and is designed to match it.

Who handles delivery?

Your supplier. Orders placed on your site go to them, they fulfill to the customer's doorstep, and shipment status reaches you and your customer along the way.

What does it cost?

Conduit takes 5% of the sales that run through your storefront.

An endless aisle, with nothing on the shelf.